Press Advertising Scorecard for Excel (15% OFF)
Price: $60.0
$51.0 Save $9.0
Coupon code for Press Advertising Scorecard for Excel: BOBS-ITV9-AKSL
Measure Advertising performance with Press Advertising Scorecard
Description:
Positive changes in the indicators suggested will certainly add to the efficiency of advertising campaign in press. However, it is a mistake to improve one of them at the expense of others. For example, a company should not reduce CPC at the expense of reach or advertising budget at the expense of frequency if the product/service advertised implies, for instance, low involvement where repetition of advertising information is desirable.
Measure Advertising performance with Press Advertising Scorecard for Excel
- Non-Software Product
- Software
- Audio
- Business & Finance
- Applications
- Business Finance
- Database Management
- Inventory Systems
- Legal
- Personal Finance
- Personal Info Managers
- Presentation Tools
- Project Management
- Spreadsheets
- Word Processing
- Desktop Enhancements
- eBooks
- Games
- Home & Education
- Internet
- Multimedia & Design
- Software Development
- Utilities
- Web Authoring